A Controlled Commercial Township within South Road Properties

City di Mare is a 58-hectare mixed-use coastal township located within South Road Properties (SRP) in Cebu City. The development is led by Filinvest Land in partnership with the Cebu City government and is positioned as one of the major districts inside the SRP reclamation area.

City di Mare is a 58-hectare mixed-use township developed by Filinvest Land within South Road Properties (SRP) in Cebu City.

The project integrates residential communities, commercial districts, and waterfront retail developments, including the Il Corso lifestyle complex along the Cebu South Coastal Road. Because of its location inside SRP, City di Mare sits near major Cebu landmarks such as SM Seaside City, NUSTAR Resort and Casino, and the Cebu South Coastal Road corridor.

City di Mare is widely considered one of the anchor developments shaping the long-term growth of South Road Properties, Cebu City’s large coastal expansion district.

City di Mare is a master-planned coastal township development within Cebu’s South Road Properties (SRP). As one of the largest estates inside the reclamation district, it represents Filinvest’s long-term vision for a mixed-use business environment that will gradually take shape as the SRP corridor matures.

Developed by Filinvest, City di Mare is not an organic district and does not behave like one.

It is a designed business environment, governed by use controls, density rules, and long-term planning intended to support institutional-grade commercial activity rather than short-cycle speculation.

Within the SRP corridor, City di Mare sits alongside major anchors such as
SM Seaside City Cebu, Nustar Resort and Casino, and the emerging South Coast City district.

Filinvest positions City di Mare as a future commercial district within the South Road Properties corridor, designed to evolve into a mixed-use business environment over several decades.
City Di Mare

City di Mare Masterplan

City di Mare was designed as a large-scale mixed-use township within South Road Properties. The masterplan integrates residential developments, commercial districts, and waterfront public spaces that connect directly to the Cebu South Coastal Road.

Key components of the City di Mare masterplan include:

  • Residential communities such as Sanremo Oasis and Amalfi Oasis developed by Filinvest Land
  • Il Corso waterfront retail strip, a seaside dining and lifestyle complex facing the Cebu Strait
  • Commercial development parcels intended for offices, mixed-use projects, and hospitality developments
  • Parks and open spaces designed around a coastal promenade
  • Future development zones that may accommodate additional residential and commercial projects

The township forms part of the larger South Road Properties coastal development corridor, which is being transformed into Cebu City’s newest urban district.

Location of City di Mare in Cebu

City di Mare is located within South Road Properties (SRP) along the Cebu South Coastal Road in Cebu City. The district sits along the waterfront reclamation area south of downtown Cebu.

Approximate access distances include:

  • SM Seaside City Cebu – 3 minutes
  • NUSTAR Resort and Casino – 5 minutes
  • Cebu City Hall – 10 minutes
  • Mactan–Cebu International Airport – 30 to 40 minutes via CCLEX

Because City di Mare is positioned along the Cebu South Coastal Road, the area benefits from direct highway access connecting the district to the rest of Metro Cebu.

Major Developments Inside City di Mare

Several residential and commercial developments are located inside the City di Mare township. These projects form the early phases of the district’s development.

The township is organized around a combination of residential communities, waterfront retail, and commercial development parcels that connect directly to the SRP coastal corridor.

Notable developments include:

  • Sanremo Oasis – a mid-rise residential condominium community developed by Filinvest Land
  • Amalfi Oasis – a Mediterranean-inspired residential complex within the township
  • Il Corso – a waterfront retail and dining strip overlooking the Cebu Strait
  • Commercial development blocks allocated for future office and mixed-use projects

As development across South Road Properties continues, additional commercial and residential projects may be introduced within City di Mare.

Township Context: City di Mare 360° View

This 360° view provides township-level context only. Lot-specific orientation, frontage, and boundaries are reviewed separately.

Why Developers Are Expanding Into South Road Properties

South Road Properties represents one of the largest urban expansion areas in Cebu City. The district spans approximately 300 hectares of reclaimed land along the Cebu waterfront and has attracted several major developers.

City di Mare plays an important role within this corridor because it sits between key developments such as:

  • SM Seaside City Cebu
  • NUSTAR Resort and Casino
  • Il Corso waterfront retail strip

The combination of coastal frontage, new road infrastructure, and large development parcels has made SRP one of the most active real estate zones in Cebu.

City di Mare in Context: Why It Matters within SRP

SRP functions as a city expansion system, not a traditional neighborhood.

Within that system, City di Mare plays a specific role:

  • One of the largest contiguous townships in SRP (≈58 hectares)
  • One of the last master-planned estates in Cebu City where large commercial parcels remain available
  • Positioned along the Cebu South Coastal Road and at the foot of CCLEX, giving it regional—not just local—reach 

This makes City di Mare structurally different from standalone SRP parcels or smaller mixed-use clusters.

City di Mare should be understood as an early-stage district within the broader
SRP development corridor, where long-term commercial density is still forming.

City Di Mare Concept

Where City di Mare Sits in the SRP Development Corridor

City di Mare forms one of several major developments within Cebu’s South Road Properties (SRP), a large reclamation district that is gradually evolving into a new urban extension of Cebu City. Rather than functioning as a single project, the SRP corridor is better understood as a cluster of large-scale developments, each contributing a different economic role within the district.

Several anchor projects already influence activity across the corridor. SM Seaside City Cebu serves as the primary regional retail destination, drawing large visitor volumes from across Metro Cebu. Nustar Resort and Casino has established the district as a growing entertainment and tourism hub, introducing hospitality and gaming components that attract both local and international visitors.

Further along the corridor, South Coast City—developed by SM and Ayala Land—represents another major mixed-use district currently entering its early development phase. The project is expected to introduce office, residential, retail, and convention components that will add long-term commercial density to the SRP area.

Within this broader landscape, City di Mare represents Filinvest’s township-scale contribution to the district. Its coastal orientation, commercial parcels, and mixed-use planning framework position it as one of the key estates participating in the long-term formation of the SRP corridor.

Because multiple large-scale developments are advancing simultaneously, the overall trajectory of SRP is shaped less by any single project and more by the combined momentum of these estates. Over time, the interaction between retail anchors, tourism destinations, commercial districts, and supporting infrastructure will determine how the area ultimately functions as a major extension of Cebu’s urban core.https://metrocebu.net/south-road-properties-cebu/

A Township Designed for Commercial Use First

City di Mare is planned as a self-contained urban system, where commercial uses are supported—not diluted—by residential and lifestyle components.

Key planning characteristics include:

  • Clearly zoned commercial blocks with defined FAR and height logic
  • Wide arterial roads, controlled setbacks, and underground utilities
  • No perimeter walls for office and mixed-use lots, reinforcing an open business district environment 
  • Prohibited uses that typically degrade commercial positioning (e.g., nightclubs, cinemas, gas stations, standalone groceries) 

This is intentional.

City di Mare prioritizes corporate identity, long-term tenancy, and institutional coherence over short-term retail noise.

Properties Available in City di Mare

Several residential and development parcels are located within City di Mare. These properties are typically positioned for residential condominium projects, mixed-use developments, or commercial projects aligned with the long-term SRP masterplan.

Available opportunities may include:

  • Residential condominium units
  • Development lots within the township
  • Commercial or mixed-use parcels
  • Investment properties within South Road Properties

You may explore available listings within City di Mare below.

The Two Commercial Zones That Matter

City di Mare’s remaining commercial inventory is concentrated in two distinct blocks, each designed for different business profiles.

The Coastal Block — Landmark, Visibility-Driven Uses

  • Limited oceanfront commercial lots (only five)
  • Larger lot cuts (≈3,300–4,600 sqm)
  • Higher allowable FAR (up to 16)
  • Direct exposure to Cebu South Coastal Road and sea frontage 

Best suited for:

Corporate headquarters, hotels, destination offices, flagship commercial buildings.

The Greenway Block — Campus-Style Commercial Development

  • Mid-sized commercial lots (≈1,500–2,200 sqm)
  • Adjacent to a 1.3-hectare linear park system
  • Lower FAR than the Coastal Block, favoring controlled density 

Best suited for:

Office campuses, medical and institutional uses, BPOs, long-term multi-tenant buildings.

NU Star Cebu

Early Entry in an Emerging SRP District

City di Mare is still in the early formation stage of Cebu’s South Road Properties (SRP) development corridor. Unlike Cebu Business Park or Cebu IT Park, where land supply is largely absorbed and commercial activity is already established, City di Mare is part of a district that is still taking shape.

This creates a different investment dynamic. Early entrants are not acquiring property within a mature central business district, but within a planned estate where infrastructure, tenant activity, and surrounding developments are still evolving. As the SRP corridor continues to attract major anchors—including retail, entertainment, and mixed-use projects—commercial land values inside the district typically respond to the increasing concentration of activity.

For investors and businesses evaluating City di Mare, the key consideration is timing. Entering during the early stage of a district’s development may allow access to larger parcels and earlier positioning within the estate’s commercial network.

However, early-stage districts also require longer investment horizons. Market absorption tends to follow infrastructure completion, tenant migration, and broader district activation rather than immediate short-term demand.

Within this context, City di Mare represents an early-phase commercial environment inside the larger SRP corridor—one where long-term district formation will likely determine how the estate ultimately functions within Metro Cebu’s urban structure.

Recent Activity Within the Estate

Recent activity inside City di Mare reflects the gradual activation of the district as development progresses within the South Road Properties corridor. IL Corso, the waterfront retail strip within the estate, continues to serve as the primary lifestyle anchor, offering a mix of dining, leisure, and waterfront experiences that generate consistent foot traffic in the area.

Several commercial locators have also begun establishing presence along key frontage areas. Food and beverage brands such as McDonald’s, Bo’s Coffee, Jollibee, and Chowking have opened or announced locations within portions of the estate, reinforcing the role of everyday retail and services in supporting early district activity.

Infrastructure improvements are also being introduced within the development. Plans for a pedestrian bridgeway are expected to improve internal connectivity and walkability across major zones of the estate, aligning with the township’s long-term design around mixed-use density and pedestrian movement.

Taken together, these developments signal a gradual transition from master-planned concept toward an operational mixed-use district. While large portions of the estate remain under development, early retail activation and internal infrastructure investments typically mark the first stages of commercial district formation.

Recent activity within the estate reflects gradual commercial activation.
Food and beverage operators such as McDonald’s, Bo’s Coffee, Jollibee, and Chowking
have begun establishing presence along key frontage areas, particularly near the
Coastal Road and IL Corso retail strip. Early retail activation typically signals
the beginning of sustained commercial activity within master-planned districts.

As activity within the estate increases, City di Mare’s role within the broader South Road Properties corridor becomes easier to evaluate in relation to other major SRP developments.

Infrastructure and Systems (Why CDM Is Treated as “Premium”)

City di Mare is not premium because of branding.

It is premium because of systems already in place:

  • Underground power and communications
  • Flood-water mitigation and box culverts integrated with SRP systems
  • Fiber-ready telecom infrastructure
  • Central transport hub and planned BRT connectivity
  • 30% of land area dedicated to parks and open space

These reduce execution risk for large projects—something smaller South Road Properties (SRP) parcels cannot offer.

Existing Activity That Supports Commercial Viability

City di Mare is already absorbing daily activity and foot traffic, anchored by:

  • IL Corso Filinvest Mall (waterfront retail and dining)
  • Established residential communities (Sanremo Oasis, Amalfi)
  • Incoming national brands and drive-thru concepts along the Coastal Road 

This matters because CDM does not rely on speculative future density alone; it already functions as a working district.

City De Mare SRP

Who City di Mare Is For — And Who It Is Not

City di Mare is suitable for buyers who:

  • Require large, clean titles within Cebu City
  • Are building commercial or institutional assets
  • Understand long-term development timelines
  • Value planning controls over organic chaos

City di Mare is not suitable for buyers who:

  • Need immediate yield or fast resale
  • Are looking for small, fragmented parcels
  • Depend on organic street retail behavior
  • Prefer loosely regulated environments

Most dissatisfaction in CDM comes from buyer mismatch, not from the estate itself.

City Di Mare Street View

Moving from Township to Specific Properties

City di Mare should be evaluated top-down:

  1. SRP corridor logic
  2. City di Mare township controls
  3. Block-level suitability
  4. Lot-level feasibility

Jumping directly to pricing or availability without this sequence leads to poor outcomes.

Next Step

If City di Mare aligns with your commercial objectives, the logical next step is to evaluate specific parcels based on:

  • Intended use
  • FAR efficiency
  • Frontage and access
  • Development horizon
City Di Mare

Frequently Asked Questions About City di Mare (SRP)

What exactly is City di Mare within South Road Properties?

City di Mare is a master-planned commercial township within South Road Properties Cebu designed for long-term, large-scale development.

Unlike standalone parcels in SRP, City di Mare operates under unified planning controls, defined commercial zones, and estate-wide infrastructure systems intended to support institutional-grade business use.


Is City di Mare primarily a residential or lifestyle development?

No.

While residential components exist to support daily activity, City di Mare was planned first as a commercial and mixed-use business district. Residential density is secondary and structured to reinforce, not dominate, the township’s commercial function.


What types of commercial uses are best suited for City di Mare?

City di Mare is best suited for:

  • Corporate offices and headquarters
  • Institutional and medical facilities
  • Hotels and destination-oriented developments
  • Long-term multi-tenant commercial buildings

Uses that disrupt a controlled business environment—such as nightclubs, cinemas, and certain standalone retail formats—are restricted under township rules.


What is the difference between the Coastal Block and the Greenway Block?

The Coastal Block is designed for landmark, visibility-driven developments. It offers larger lot cuts, higher allowable density, and direct exposure to the coastal road and sea frontage.

The Greenway Block is designed for campus-style and office-oriented developments. It features smaller lot sizes, adjacency to linear parks, and a more controlled density profile.

The two blocks serve different business strategies and should not be evaluated interchangeably.


Why are there strict use restrictions in City di Mare?

City di Mare is governed by use and design controls to preserve long-term commercial value, avoid incompatible developments, and maintain a cohesive business district environment.

These restrictions reduce uncertainty for large capital investments but may feel limiting for buyers seeking flexibility or short-term experimentation.


Is City di Mare suitable for short-term investment or quick resale?

Generally, no.

City di Mare is designed for buyers with longer development and holding horizons. The township prioritizes planning certainty and infrastructure quality over short-cycle speculation.

Buyers seeking quick turnover or short-term yield typically find the township misaligned with their objectives.


How does City di Mare compare to other SRP locations?

City di Mare differs from other SRP sites in three key ways:

  1. It offers master-planned cohesion, not piecemeal development
  2. It provides estate-level infrastructure already in place
  3. It enforces use discipline, reducing long-term downside risk

These advantages come with higher entry standards and tighter controls.


What should be reviewed before considering a specific lot in City di Mare?

Before evaluating individual parcels, buyers should be clear on:

  • Intended use and tenant profile
  • Floor Area Ratio (FAR) efficiency
  • Access, frontage, and circulation needs
  • Development timeline and capital patience

City di Mare performs best when evaluated top-down, not lot-by-lot.


Where does pricing fit into the decision process?

Pricing should be reviewed only after confirming that City di Mare’s planning controls, use restrictions, and development horizon align with your objectives.

Looking at prices without this context often leads to incorrect comparisons and poor decisions.